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Will the Real Matt Wilson Please Stand Up?

Will the Real Matt Wilson Please Stand Up?

Nov 13th 2026

“Matt Wilson, Ray Allen Manufacturing.”

It is a familiar introduction around here. But when Matt took a few weeks off, we faced an important question: who would step in to make the videos?

Naturally, we handled it with all the professionalism expected from a working dog equipment company. We rounded up some questionable lookalikes, added fake beards, and let the auditions begin.

Same Introduction. Very Different Delivery.

The assignment sounded simple: dress like Matt, introduce the gear, and bring a little of his personality.

The results? Similar clothes. Suspicious facial hair. Several interpretations of what makes Matt, Matt.

Apparently, knowing the opening line does not automatically qualify someone for the job. Neither does a beard, although that did seem to be a popular strategy.

Big Beard to Fill

Matt has a way of making equipment breakdowns feel less like product presentations and more like a conversation at the training field. Replacing that was always going to take more than a wardrobe change.

Still, the team deserves credit for committing to the bit. What started as a search for a stand-in became a collection of very enthusiastic, very unofficial Matt Wilson impersonations.

We build serious gear for serious working dog teams. That does not mean we take ourselves seriously every minute of the day.

As for finding Matt’s replacement? We may need another round of auditions.

Or just wait for Matt to come back.